The billboards for Artisan AI have been showing throughout San Francisco with numerous taglines that embrace “Cease Hiring People”. A San Francisco startup has plastered the town with controversial billboards urging firms to interchange folks with “AI workers.” Artisan AI has emblazoned the advertisements on bus shelters, on the facet of buildings, and on traditional billboards above freeways. The advertisements which function a humanized AI bot known as “Ava” have numerous messages hooked up to them together with “Rent Artisans, not people”; “Aritsan’s Zoom cameras won’t ever ‘not be working’ right now”; “Artisans gained’t complain about work-life steadiness”; and “Rent Arisans, not people.” The controversial marketing campaign has ruffled locals’ feathers with some taking to Reddit with the title, “Human-designed billboard needs folks to cease hiring people…” Rent Artisans pic.twitter.com/9f2LMYtc0m — Jaspar Carmichael-Jack (@jasparcjack) November 9, 2024 Gizmodo notes that Artisan AI sells software program that assists with customer support and gross sales workflow. The corporate says its “gross sales agent” instrument works with “no human enter” and “prices 96 % much less” than hiring a human to do the identical job.
The corporate’s CEO Jaspar Carmichael-Jack defended his firm’s advertising and marketing blitz that has the tagline: “Cease Hiring People.” “They’re considerably dystopian, however so is AI,” Carmichael-Jack tells SFGate. “The way in which the world works is altering.” So this was an enormous sales space at entrance of the occasion. The irony of calling consolidated software program artisans 😭 https://t.co/z958biAOfY pic.twitter.com/JdtWT6Z6Hf — Jingna Zhang (@zemotion) October 30, 2024 Lots of the advertisements function a human determine known as “Ava” which Artisans says will herald the “starting of the subsequent industrial revolution.” “Folks nonetheless need to work with people, and dealing with our Ava feels extra like working with a human than a [software-as-a-service] product, so it is sensible for us to humanize her,” Carmichael-Jack tells SFGate. Capitalizing on AI Fears The intelligent advertising and marketing marketing campaign by Artisan is designed to annoy. Fears that AI will take over are keenly felt; no extra so than in images.
Earlier right now, PetaPixel completely interviewed a Shutterstock director who sought to reassure photographers by saying photographers have a “important position” to play in the way forward for AI expertise. Basically, generative AI will at all times want recent content material whether it is to stay related. Picture credit: Artisan AI.
