As many know, Canon introduced two new cameras this week, the Canon EOS R1 and the R5 Mark II. Canon Vice President Tsuyoshi Tokura spoke to Nikkei about what a digital camera just like the R1 means for Canon and opened up about competitors throughout the trade. Within the interview, noticed by Canon Rumors, Tokura known as Sony its greatest competitor, noting that Canon’s first 1-series flagship mirrorless digital camera, the R1, is designed partly to assist Canon preserve its purported lead over Sony. Canon EOS R1 The 2 corporations have been battling to be primary in digital camera market share for years, with every firm not too long ago making competing claims. Final September, PetaPixel reported that Canon held almost 50% market share, about double that of Sony. Earlier this 12 months, Canon claimed that it was the #1 mirrorless digital camera model for the third straight 12 months. Sony rapidly disputed the declare, telling PetaPixel that truly, it was #1 based mostly on the identical knowledge Canon used. In fact, neither firm shared all of the uncooked knowledge it used to say the highest spot, so it’s unattainable to know exactly what is occurring. The purpose is that whereas loads of corporations are seeing success — Nikon is performing effectively and Fujifilm is setting data — Canon and Sony are on the high, in a single order or the opposite. Per Nikkei, in keeping with knowledge from analysis firm Techno System Analysis, Canon is, in truth, in first place for world mirrorless digital camera shipments, accounting for a whopping 41% of them, whereas Sony has 32%.
Sony a9 III Even when Canon maintains the primary market share, which, once more, Sony disputes, it’s indeniable that what was as soon as a dominant Canon lead within the skilled digital camera market has dissolved within the mirrorless age. Sony has relationships with Reuters, Gannett, and the Related Press, and has been the digital camera of alternative for capturing many vital social, cultural, and sporting occasions in recent times, together with the latest assassination try of Donald Trump. The locations the place Canon’s skilled 1-series cameras as soon as dominated now characteristic many extra Sony cameras than earlier than. Canon’s Tokura believes — or at the least hopes — that the R1 could assist reverse that development. Will prospects react effectively to Canon’s latest cameras? The corporate should be battling for first place in market share, however sentiment amongst photographers, particularly professionals, has been more and more dour. Nevertheless, the R1 has arrived a bit undercooked and is a far cry from delivering the pace of the Sony a9 III or the decision of the Sony a1. “Can the flagship mannequin carrying the model seize a second that will probably be handed down by means of the ages on the Paris Olympics?” Nikkei asks. It stands to purpose that Canon is asking itself this query, too, and it could not like the reply it finds when 2024 market evaluation is able to digest.
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