It has been a busy yr for brand new photograph and video gear, and plenty of wonderful new cameras, lenses, and different gear hit retailer cabinets in 2024. A whole lot of this gear is, admittedly, expensive and generally area of interest. Renting gear is an effective way for artists to get their fingers on one of the best instruments with out breaking the financial institution, and yearly, the largest photograph rental firm, Lensrentals, shares data on which gear was hottest that yr. Lensrentals’ full “High Rented Picture and Video Merchandise of 2024” contains wealthy knowledge, all damaged down within the firm’s annual weblog submit. As an alternative of discussing each side of the data — Lensrentals does it finest — it’s value taking a peek at attention-grabbing inclusions and developments. This yr, an particularly notable sample throughout all the foremost digicam and lens classes is that Canon stays extraordinarily well-liked, much more well-liked than final yr. Of the highest 20 hottest items of photograph and video gear, cameras, and lenses, Canon had the highest seven objects and 12 general. The opposite eight? All Sony. Credit score: Lensrentals It isn’t simply mirrorless gear, both. The Canon EF 24-70mm f/2.8L II lens was the most well-liked gear of the yr, and the Canon EOS 5D Mark IV even cracked the highest 10. Lensrentals notes the EF 24-70mm f/2.8L II was the most-rented lens by “100 or so orders.” In comparison with final yr, there are various acquainted faces. The RF 70-200mm f/2.8L IS was quantity three final yr and quantity two in 2024. Canon’s RF 28-70m f/2L, quantity three in 2023, was quantity 5 in 2024.
Final yr’s high 20, for reference | Credit score: Lensrentals Whereas there are few seismic shifts in client habits from one yr to the subsequent, one reasonably noticeable change emerged in 2024. In 2023, all cinema-oriented cameras, the Sony a7S III, Sony FX6, Canon EOS C70, Sony FX3, and Sony FX3 package made the highest 20. Nevertheless, in 2024, solely the Sony a7S III and FX3 remained. By rental income, Canon was the primary model in 2023 with 23.96 p.c income share. In 2024, its place is even stronger, as much as 25.68 p.c. Within the quantity two place, Sony grew its share, too, transferring from 19.15 to twenty.44 p.c. Bronze medal-winning Nikon grabbed a extra important piece of the pie in 2024, transferring from 4.88 to five.91 p.c. The remainder of the highest seven are DJI, Sigma, Blackmagic, and Fujifilm, all bunched up. Credit score: Lensrentals Unsurprisingly, Canon and Sony proceed to carry out effectively and stay the 2 greatest gamers by a big margin. Nevertheless, as PetaPixel has written about fairly a number of instances over the past couple of years, Nikon is on a warpath. With a 21 p.c enhance in its income share year-over-year, it noticed probably the most important leap of any firm at Lensrentals in 2024. Lensrentals’ full breakdown contains many extra corporations than have been mentioned above and appears at leases particularly by lens maker and mount. It ought to come as little shock, however Canon was the most well-liked lens producer, and each its mounts, RF and EF, had been within the high three, with RF displaying spectacular development. Picture credit: Charts supplied courtesy of Lensrentals. The featured picture was created utilizing an asset licensed by way of Depositphotos.
