A brand new report from Japanese retail analysts BCN Retail (BCN+R) reveals that DJI dominates Japan’s video digicam market. BCN+R’s report reveals that from November 2023 by way of final month, DJI’s Osmo Pocket 3 owns a stunning 24.3% of the Japanese video digicam market. Whereas BCN+R’s knowledge is just not complete, it represents a good portion of the nation’s retailers. What makes the Osmo Pocket 3’s efficiency particularly spectacular is that it leads the second-place digicam, the GoPro Hero 12 Black, by 15.2 share factors, outpacing the Hero 12 Black by a ratio of practically 2.7:1. DJI Osmo Pocket 3 The Osmo Pocket 3, introduced in October 2023, has confirmed standard with customers since its launch thanks largely to its greater Kind 1.0 CMOS picture sensor, 4K/120p recording, HDR recording, and compact type issue. In PetaPixel‘s DJI Osmo Pocket 3 Evaluate, David Schloss writes, “In case you are a solo creator in search of an ideal answer in an image-stabilized do-anything,-go-anywhere package deal, then DJI Osmo Pocket 3 is the proper selection.” Credit score: BCN+R
The DJI Osmo Motion 4, Osmo Motion 3, and Pocket 2 all make the BCN Rankings’ prime 10 record, too. As a result of Osmo Pocket 3’s reputation, DJI has been the main producer of video digicam gross sales for 11 consecutive months. Nevertheless, as BCN+R demonstrates, DJI’s sturdy efficiency goes far past the previous yr or so. Within the three years from September 2021 to September 2024, DJI’s video digicam market share has exploded from 7.3% to 37.7%. This meteoric rise comes at the price of market share for everybody else. When DJI held simply 7.3% of the market, Panasonic held practically half (49.3%). Panasonic’s share has fallen to 12.1% within the three years since, up barely from its lowest level earlier this yr at slightly below 10%. Credit score: BCN+R Whereas DJI has largely trended upward prior to now three years and Panasonic has usually skilled the other, Sony has been in all places. In late 2022, Sony peaked at 39.7% market share earlier than dipping to 17.5%, which is extraordinarily near the place Sony was in September 2021. Additionally it is price noting that the yellow bar on the chart above, Shenzen Arashi Imaginative and prescient, is Insta360. For the primary time, Insta360 handed GoPro prior to now couple of months. It’s critical to notice that whereas Panasonic and Sony are being bested within the BCN+R knowledge right here, the businesses are partially cannibalizing themselves. The information is for video cameras. This implies hybrid cameras, of which Panasonic and Sony make many standard fashions just like the Panasonic S5IIX and the Sony ZV-E10, to call simply two, will not be included within the knowledge and are partially in charge for the dramatically altering video digicam market.
As BCN+R observes, conventional video cameras are victimized by quite a few tendencies. Past the obvious one, the rise of smartphone reputation, the hybridization of interchangeable lens cameras can also be killing so-called “regular” video cameras and camcorders. A part of why DJI is doing so effectively within the video digicam house is as a result of it does one thing completely different from conventional producers and smartphones. Gimbal-stabilized merchandise just like the Osmo Pocket 3 and compact motion cameras such because the Osmo Motion 4 supply customers one thing distinctive that smartphones and typical video cameras can not. Because the stalwarts of the video digicam house change up their method, focusing much less on video-only cameras and extra on hybrid choices, a vacuum has opened up, and comparatively new gamers like DJI, GoPro, and Insta360 have swooped in to fill it. Picture credit: Featured picture by DJI with an asset licensed by way of Depositphotos.
