Greatest Various Make-up Manufacturers to strive in 2025


Howdy, Hex Squad! At the moment I’m sharing a few of my favourite different make-up manufacturers to strive in 2025. This isn’t an exhaustive record of each single alt magnificence model in existance, solely those that I’ve personally shopped at and bought from. All opinions, as at all times, are my very own. I do additionally point out if any manufacturers have despatched me PR.
About Face Magnificence

About Face Magnificence is a cruelty-free and vegan magnificence model created by Ashley Frangipane a.ok.a. Halsey. They’re formulated with out phthalates, PFAs, parabens, BHA, BPA, retinyl palmitate, mercury or mercury-containing substances, resorcinol, urea, and formaldehyde. Discover them at their web site and Ulta.

Adept Cosmetics

Adept Cosmetics is an Asian-owned different indie model based in 2017 by spouse and husband Sandra and Tom. They don’t check on animals and use upcycled packaging mixed with second hand mirrors at any time when doable on over 40% of their palettes. All merchandise are vegan apart from Amunet Mild and Amunet Darkish. I’ve bought the Cyborg Choir palette, which I am keen on. I used to be additionally despatched the Component 115 in PR.
I’m in love with Cyborg Choir! It’s a multi textured palette stuffed with multichromes, holochromes, shimmers and blendable mattes. It’s vegan and doesn’t include talc, glitter, mica, oil or BHT.

Aromaleigh Cosmetics

Aromaleigh is another OG make-up model of artisan-crafted cosmetics and pure care merchandise. Every thing is hand made in small batches within the Blue Ridge Mountains of South Carolina. Cristiana opened in 1988 and so they’re cruelty-free with many vegan choices. I’ve been despatched PR prior to now. Use my code CORDELIA to avoid wasting 15%.

Child Bat Magnificence

Sporting Child Bat Magnificence Amulet
Child Bat Magnificence is a Philadelphia-based alt gothic indie make-up model. They’re talc-free, paraben-free, gluten-free, and vegan. Child Bat Magnificence is licensed cruelty free by PETA.

Bellabeautébar

Bellabeautébar, another indie cosmetics model, was based in New York in 2018 however now operates out of Sarasota, Florida, about 90 minutes south of me. They declare to focus on smudge-proof, water-proof, and lon lasting cosmetics with a mix of handmade and manufactured objects to have broad buyer enchantment. They’re Leaping Bunny Licensed cruelty-free. Most of their merchandise are vegan.
I’ve bought the Fundamental Witch Palette and completely adore it! It’s in my prime 3 most used palettes of 2024. Fundamental Witch has 9 mattes, 2 holo-chromes, 2 multichromes, and a pair of duochromes. It’s vegan, paraben free, and cruelty free, although the mattes do include talc. Their Unusual & Uncommon Palette is on my want record.
I’ve by no means tried visiting their Sarasota location, as I don’t know if it’s open to the general public.

Black Moon Cosmetics

Sporting Black Moon Armageddon, a horny blackened pink lipstick
Black Moon Cosmetics is an superior different make-up model that makes lovely highlighters and liquid lipsticks! Sleepwalker is my favourite black lipstick, and I wore it to my gothic marriage ceremony. Armageddon is my favourite blackened burgundy metallic lipstick. Black Moon is cruelty-free and vegan. They’re licensed by PETA and Leaping Bunny. I’ve been despatched PR prior to now.

Mix Bunny Cosmetics

Mix Bunny Cosmetics was created by a make-up artist for individuals who love make-up that truly blends, is pigmented, and prime quality. They’re cruelty-free, vegan, and Leaping Bunny licensed.
I fell in love with Mix Bunny’s now discontinued Surge palette, however I’ve stayed with the model for his or her cool-toned Lure Palette. The Lure palette is so excellent for impartial cool pores and skin like mine! I like all the colours in it!

Cosmic Brushes

Cosmic Brushes by Fay is a UK magnificence model. I like the 2 palettes I’ve bought from them. I’ve the Gothic Palette and the Cooltrals Palette. They’re inexpensive and cruelty free.

Devinah Cosmetics

Sporting Fairy Fireplace and Rain Tarts
Devinah, based by Deandra, is a west coast indie magnificence model situated in Albany, Oregon. The gorgeous title means beloved, divine, heavenly. Deandra creates handcrafted, inexpensive, high-quality hand pressed eyeshadows. They’re cruelty-free and PETA licensed. Most of their merchandise are vegan. Moreover, their mica is ethically sourced and authorized baby labor free.
I personal so many eyeshadows from Devinah! Fairy Fireplace, Rain Tarts, Mystic Moonpie, Frozen Waves, Starfire, Fae, Salvatore, Esmaray, Centaurus, Scylla, Skyla, Luna Storm, Moonlit, and Thetis are my shimmers. My mattes embody Ravens Frost, Tessa, Elysium, Gloom, Midnight, Zane, Virago, Patrina, Aria, Esme, Ethereal, Jox, Pandora, Suki, Darena, Crixus, Jaded, Elphaba, Patina and Karma.
I additionally personal and love the Phantasia Palette, in addition to Prelusion eye primer, and Specular glitter glue.
My most used colours are Fairy Fireplace, Rain Tarts, Mystic Moonpie, Salvatore, and Starfire.
Use the code CORDELIA to avoid wasting you cash at Devinah.

Fyrinnae

Fyrinnae is likely one of the OG different make-up manufacturers! They make lovely pressed and free eyeshadows, lip lustres, perfumes, and extra!

Glam Goth Magnificence

Glam Goth Magnificence is a black-owned gothic indie make-up model from Los Angeles, California, based by Marley Bloodrose. They promote glitter, glitter eye primer, eyeshadow palettes, clothes, jewellery, and extra! I like that Marley says “We characterize and assist EVERYONE and have fun the choice and LBGTQ+ group as a result of let’s face it, we’re the longer term!” They’re cruelty free with many vegan choices.

Half-Magic Magnificence

Half Magic Magnificence was based by Donni Davy, an Emmy Award-winning make-up artist and designer identified for her work on HBO’s Euphoria. They’re cruelty-free and vegan. I like their lip pencils, glosses, and liquid eyeshadows. I want they’d launch a cool-toned pink iridescent gloss! Discover them at their web site and Ulta.

Kaleidos

Kaleidos is a cruelty-free model based by magnificence blogger Zoey Pu, her boyfriend Tony Chen, and his good friend Mark Henry. They’re primarily based in China and are commited to cruelty-free magnificence. I like their eyeshadow palettes, highlighters, and eyeliners. Additionally they not too long ago launched hair dye.

KVD Vegan Magnificence

KVD Vegan Magnificence appears like they’ve misplaced their imaginative and prescient as to who they’re as a model and who their goal demographic is, however I like that they removed Kat von D. My favourite merchandise are Dazzle eyeshadow sticks and lip pencils. They’re cruelty free and vegan. I’ve been despatched PR prior to now. You will discover them on their web site, Ulta, and Sephora.

Deadly Cosmetics

Deadly Cosmetics is an superior different make-up model primarily based in Berlin, Germany. You too can discover Deadly at Digicam Prepared Cosmetics. I’ve a number of magnetic stackable make-up palettes stuffed with my Deadly Cosmetics eyeshadows and blushes. I’ve been despatched PR prior to now. My favourite palette that Deadly ever created was the 1UP palette.

Lime Crime

Lime Crime is likely one of the most controversial magnificence manufacturers on the market. As soon as Xenia stepped away from the board, I felt comfy reviewing them. I’ve been despatched PR prior to now. Nevertheless, they haven’t launched something new since Christmas 2023.
 Lime Crime at the moment has a 75% off sale on their web site. You too can discover Lime Crime at Ulta and Amazon.

Lunatick Beauty Labs

Lunatick Beauty Labs, based in 2012, make wonderful different spooky themed merchandise for spooky folks. They’re 100% cruelty free, talc free, paraben free, and vegan. They’re PETA authorized. I’ve been despatched PR prior to now.

Malagna Cosmetics

Malagna Cosmetics is a Mexican different make-up model that loves darkish artwork magnificence. Their merchandise are cruelty-free and vegan. They foster a group of gothic and different make-up lovers, the place mutual assist, acceptance and respect are promoted among the many whole legion.
I used to be despatched the Ocaso Palette in PR and I am keen on it, particularly the purple glitter shade!

Manic Panic

Manic Panic is the OG different hair and make-up model, and so they’re finest identified for his or her hair dyes. I like the UV reactive shades! Their make-up is okay, however I needed to embody them as a result of I like their hair dye. You too can discover Manic Panic on Amazon. I dye my hair Pink Warrior as a result of it’s the proper medium cool toned neon pink for my hair. It’s additionally UV reactive!  Plus, Manic Panic donates 15% of the sale of every bottle of Pink Warrior to the Breast Most cancers Analysis Basis. As a breast most cancers survivor, that is vital to me. Manic Panic is cruelty-free and vegan, in addition to PETA licensed. I’ve been despatched PR prior to now.

Soften Cosmetics

Soften Cosmetics is another magnificence model primarily based in LA. They began with eyeshadow stacks at occasions like The Make-up Present, and now yow will discover them in Sephora. Soften is cruelty free and most merchandise are vegan. They’re additionally Leaping Bunny licensed.

My Fairly Zombie

My Fairly Zombie is a implausible spooky make-up model that handmakes every thing. They’ve beautiful free eyeshadows and blushes! They’re cruelty free with many vegan choices. I’ve been despatched PR prior to now. Use code myprettyphyrra to get15% off.

Necromancy Cosmetica

Necromancy Cosmetica is a terrific darkish and avant-garde alt make-up model situated in Puerto Rico. They began out specializing in high-quality lipsticks and have expanded to eyeshadows. They’ve 32 lipsticks and 16 eyeshadows and pigments out there. They usually’re now promoting singles! Necromancy Cosmetica is cruelty-free and vegan. I’ve been despatched PR prior to now.

Rituel de Fille

Rituel de Fille is a luxurious different witchy make-up model. They focus on lovely cream merchandise. My favourite product from them is their internal cream glows for the cheeks. I’ve been despatched PR prior to now. You will discover Rituel de Fille on their web site, Ulta, and Amazon.

Silk Naturals

Silk Naturals is another indie skincare and pure make-up firm in Trumansburg NY. They began making inexpensive cruelty free clear magnificence merchandise in 2006. I particularly love their cream blushes, duochrome and multichrome free eyeshadows, Slick Sticks, and Velvet Matte lipsticks. I’ve been despatched PR prior to now. Use the code CORDELIA for 10% off.

Sugarpill

Sugarpill is a wonderful different gothic indie make-up model that began round 2010, and I used to be one of many first bloggers to evaluate them. I am keen on their free eyeshadows, liquid lipsticks, blushes, and capsule palettes, which is why they’re top-of-the-line gothic make-up manufacturers. Additionally they make nice free eyeshadows and single eyeshadows. I’ve been despatched PR prior to now. You will discover Sugarpill at Beautylish too!

Sydney Grace Co

Sydney Grace is another small family-owned cosmetics model. They’re cruelty-free and all substances are ethically sourced. I’ve been despatched PR prior to now.

Thrive Causemetics

Thrive Causemetics is another make-up model that believes within the transformative energy of magnificence. They make my all time favourite mascara, the Liquid Lash Extensions tubing mascara. Their purpose is to raise your day by day routine with science-backed options that transcend magnificence. Every product is meticulously crafted with confirmed applied sciences to deal with your day by day make-up wants, and each buy you make contributes to certainly one of their 550+ non-profit companions throughout the U.S.
Make-up for a Trigger
Thrive Causemetics purchases assist the next causes: most cancers, home abuse, homelessness and poverty, Veterans, training, racial and social justice, under-resourced youth, and LGBTQ+
Thrive Causemetics merchandise are 100% cruelty-free and 100% vegan. They use the best pure substances and most secure synthetics to create essentially the most helpful merchandise, and so they pass over parabens, sulfates, phthalates, latex, and artificial perfume.
If you happen to solely ever strive one product from Thrive Causemetics, I like to recommend that or not it’s their Liquid Lash Extensions tubing mascara. I’ve tried the black, blue, purple, inexperienced, and pink. They’re all beautiful! I want they’d make a deep burgundy wine pink model.
Get $15 off your first order of $50 at Thrive.

VE Cosmetics

VE Cosmetics is a UK-based different make-up model by Lynsey, who’s an AuDHD Vegan with OCD/Tourettes, EDS & Fibromyalgia. She launched her magnificence model in 2015 and it’s 100% cruelty-free and vegan. They’re additionally PETA authorized.

Depraved Widow Magnificence

Depraved Widow Magnificence is a cruelty free and vegan different make-up model. They not too long ago launched an formally licensed The Crow palette. I’ve been despatched PR prior to now.

Notable Manufacturers Not Featured
Everybody has manufacturers that they keep away from for various causes. I’ve eliminated Terra Moons, Vampyre Cosmetics, and Shroud Cosmetics from my record and not purchase from them or characteristic them. Different manufacturers I not store from are Portland Black Lipstick Firm, Notoriously Morbid, Chaos Cosmetics, or Menagerie Cosmetics. Truthfully, there are extra I keep away from, however they don’t belong on this article.
For Terra Moons, right here’s why. For Vampyre Cosmetics,  right here’s why. And for Shroud Cosmetics, right here’s why. I’ve obtained PR from all three of them prior to now.
Remaining Ideas

From January 2023 till not too long ago, life has been stuffed with surgical procedures and restoration for me and Dave. That undoubtedly impacted my skill to create content material as a result of I’ve needed to be targeted on my restoration. Now, whereas I’m nonetheless working, I’m additionally spending 20+ hours every week on yoga to regain my stamina and power, along with creating content material right here and on my social platforms. I’ve been doing my finest to carry you content material for 16+ years, it doesn’t matter what life has thrown at me.
If you happen to love what I do, please share my work on Reddit, Fb, and different locations you’re keen on to speak about make-up.
I’m at all times excited about studying about new different and gothic make-up manufacturers. If there are any I must learn about, please let me know!
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