Meta Reportedly Scraps Plans for Excessive-Finish Apple Imaginative and prescient Professional Competitor



Meta has reportedly killed plans to make a competitor to Apple’s Imaginative and prescient Professional.The corporate was eyeing a 2027 launch for a high-end different to its reasonably priced Quest VR headsets. However prices and lackluster Imaginative and prescient Professional gross sales prompted Meta to rethink these plans, based on The Info.Meta’s mixed-reality headset, codenamed La Jolla, was anticipated to make use of micro OLED shows. That may carry the Quest headsets extra in step with the Imaginative and prescient Professional, which contains a micro-OLED projection system with 90, 96, and 100Hz refresh charges.

Apple Imaginative and prescient Professional (Credit score: Joseph Maldonado/PCMag)

In PCMag’s testing, the Imaginative and prescient Professional show was “shiny, colourful, and sharp, far exceeding the readability of the second-highest-resolution headset we’ve examined, the 6-million-pixel-per-eye HTC Vive Professional 2.” However as Omdia famous earlier this 12 months, the show is the costliest a part of the $3,499 Imaginative and prescient Professional: one Micro OLED show for the headset runs a whopping $228, and every Imaginative and prescient Professional wants two, one for every eye.Meta reportedly needed to maintain its Imaginative and prescient Professional competitor beneath $1,000, however the present price of OLED panels made that purpose unrealistic, not less than in the meanwhile.Meta CTO Andrew Bosworth addressed the rumors in a put up on Threads. “Simply your recurrently scheduled public service announcement: we’ve got many prototypes in improvement always. However we do not carry all of them to manufacturing. We transfer ahead with some, we go on others. Choices like this occur on a regular basis, and tales primarily based on chatter about one particular person resolution won’t ever give the actual image.” In the meantime, the Imaginative and prescient Professional hasn’t precisely been killing it in the case of gross sales. It isn’t projected to promote greater than 500,000 models this 12 months, IDC instructed Bloomberg in July, and the headset is predicted to see a 75% drop in US gross sales this quarter. 

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Mockingly, Apple reportedly ditched plans for a second-gen Imaginative and prescient Professional to deal with a lower-cost model to compete with the Quest headsets.Count on to listen to extra about Meta’s VR plans at its Join occasion on Sept. 25-26, which can embody the launch of AR glasses, The Verge stories.

1Cool Factor: Apple Imaginative and prescient Professional: All the pieces You Ought to Know

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