Polaroid, no stranger to collaborations, has introduced a venture with Eames Workplace that can convey a smooth new model of the Polaroid Now Technology 2 instantaneous digicam to market. “Because the Seventies, Polaroid and the Eames Workplace have been on the forefront of design and expertise, democratizing creativity and pushing innovation boundaries,” Polaroid explains. “Charles and Ray Eames, among the many most vital designers of the twentieth century, believed in accessible design, mirroring Polaroid’s purpose to simplify images for everybody.” Charles and Ray Eames (née Kaiser) had been an American married couple and industrial designers who’re well-known for his or her work in fashionable structure and furnishings, though additionally they labored in graphic design, advantageous artwork, and movie. Charles died in 1978, aged 71, and Ray handed away a decade later at age 75. © Eames Workplace, LLC, 2024 The tail finish of their careers overlapped with Polaroid’s peak of instantaneous digicam affect, and each manufacturers have lengthy been recognized for his or her sensible designs and mixing of expertise and artwork.
© Eames Workplace, LLC, 2024 “Charles and Ray’s holistic imaginative and prescient of design encompassed communication and training, which grew to become evident of their masterful movies for Polaroid. In flip, the moment digicam quickly led to an enlargement of their inventive signature and have become an vital suggestions device within the design course of. The Eames Workplace is delighted to construct on this shared design legacy with the Polaroid Now — Eames Version,” says Eames Demetrios, artist and director of Eames Workplace. Demetrios is the grandson of Charles and Ray Eames. The brand new Polaroid Now Technology 2 instantaneous digicam mannequin is available in “Elephant Cover Grey,” and incorporates a daring wrist strap impressed by the enduring Eames Toy’s geometric sample. The grey colorway is alleged to be an homage to “the timeless Eames aesthetic,” and displays “class and class.” Other than its facelift, the Eames Version digicam is equivalent to the usual Now Technology 2. The moment digicam incorporates a self-timer and double publicity modes, a two-lens autofocus system, and recharges by way of USB-C. The moment movie digicam makes use of Polaroid i-Sort and 600 movie. “It’s a collector’s merchandise to not be missed,” Polaroid says.
The Polaroid Now Technology 2 Eames Version is obtainable now for $129.99 instantly from Polaroid. It’s additionally out there in a bundle with colour i-Sort movie and a Polaroid photograph field for $149.99. Picture credit: Polaroid. Historic Polaroid photographs © Eames Workplace, LLC, 2024.
