Tamron In September, Tamron introduced the 90mm f/2.8 Macro lens, a transfer that appeared like a return to the manufacturing of quick primes for the corporate that has lived solely on the earth of zooms for the previous a number of years. Sadly, its launch seems extra just like the exception, not the rule. In an interview with Phototrend, noticed by Sony Alpha Rumors, Jean-Christophe Thiry, President of Tamron France, says that whereas quick primes are good and the launch of the 90mm was “romantic” as a result of it ” it embodies all the historical past of the model,” the corporate intends to stay with what it is aware of finest: distinctive zooms. “At Tamron, the technique is to distinguish. We provide zooms that don’t exist elsewhere, that’s our core enterprise. These lenses are sharpened in a homogeneous means in any respect focal lengths and have superb autofocus,” Thiry tells Phototrend. “It could clearly be attention-grabbing to announce lenses like 24mm f/1.4, 35mm f/1.4, and even an 85mm f/1.2, these are lenses that make you dream. However at this time, from a industrial perspective, there are already a lot of gamers who supply one of these optics and we’re somewhat attempting to play the agility card. So we’re specializing in our strengths with our zooms.” Tamron’s final main push into prime lenses began practically a decade in the past and was solely for DSLRs. The 35mm f/1.8 got here out in 2015 and was highlighted by a really shut focusing distance, a characteristic that made it stand other than Sigma’s extraordinarily well-liked 35mm f/1.4 Artwork lens. That, and it was extra inexpensive, made it a compelling choice despite the fact that it was barely slower than Sigma’s lens. Shot with the Tamron 35mm f/1.8 | Picture by Jaron Schneider
Tamron adopted that lens with a sooner 35mm f/1.4 in 2019 that was extensively praised. However regardless of this success, Tamron by no means revisited these prime lenses when it shifted its enterprise to deal with mirrorless optics. In 2022, Tamron patented 5 f/1.4 prime lens designs which indicated the corporate was at the least fascinated about revisiting its earlier prime lens success. Nonetheless, at the least in line with Thiry, the corporate’s objectives have shifted.
